Bob Braden and Peter Fellman entered the Atlanta market in 1978, drawn by the affordability of distressed urban real estate due to increasing suburban migration.
The partnership quickly grew and they incorporated as Braden Fellman Group in 1981.
In their first decade of operation, Braden Fellman purchased and renovated more than 25 properties, growing their portfolio to nearly 500 units.
Concentrating on underinvested and neglected areas, the team focused on converting blighted properties into vibrant community assets – contributing to what are now considered Atlanta’s most sought-after neighborhoods.
With the redevelopment of Ice House Lofts, Mattress Factory Lofts, Greenwood Lofts, and Wagon Works, Braden Fellman significantly broadened their scale and reach, amplifying their impact across Atlanta’s intown communities.
After 40 years spent building a generational real estate development firm, Bob and Peter strategically transitioned the business to new leadership: Andrew Braden, Matthew Braden, Trey Edwards and Steve Nemeth–ensuring there would be vision and expertise in all areas of the business.
The new partners’ first significant project included the preservation and rehabilitation of the abandoned former United Methodist Center in Downtown Atlanta (now Revival Lofts).
In 2022, with a focus on long-term growth, the team expanded both operationally and geographically. They founded Braden Fellman Construction, an in-house construction company, and acquired and repositioned nearly 700 units of multifamily housing in Charleston, South Carolina.
Braden Fellman Group’s latest historic rehabilitation project is Abrams Fixtures – the century-old building is now a mixed-use property leasing residential, commercial, and restaurant spaces, and is home to Braden Fellman’s new 10,000 square foot headquarters.
